Books that structure perspective
Both books explore how narrative shapes perception and meaning.
One presents a structured approach to travel as a lived, reflective experience.
The other examines storytelling as a strategic discipline in business.
Awaken by Travel explores how experience, when approached with narrative awareness, shapes memory and long-term perspective.
The Business of Storytelling provides a structured framework for translating narrative into positioning, credibility, and measurable value.
Whether applied to business, leadership, or personal development, both books examine how clarity of story shapes how you are understood.
brands and institutions
and identity
strategy and influence
Awaken by Travel
Journeys not measured in distance, but in what stays with you
A story-based method for meaningful travel
Awaken by Travel explores how journeys can become more than movement through space. It is a reflection on the moments, places and encounters that quietly shape how we see ourselves and the world around us.
Drawing from personal stories, years of travel experience and insights into transformative travel, mindfulness and reflection, the book invites readers to approach travel with greater awareness and intention.
Inside the book, you’ll discover how to:
- travel with deeper presence and attention
- recognise moments that create lasting memories
- turn experiences into personal insight and meaning
- reconnect with yourself through places, stories and people
- experience travel not only as escape, but as inner movement
Grounded in research and supported by 17 practical procedures, the book offers a thoughtful approach for travellers, leaders and experience creators who want travel to become more than movement.
When experience is approached with awareness, it leaves a trace.
When travel becomes part of a personal story, it shapes how you see the world and yourself.
Because some journeys are not measured in distance, but in what stays with you.
echoes
REBEKA DREMELJ
Singer, actress and artist
»Travel is not only about exploring the world and, at the end of life, knowing where we have been. This book speaks about those journeys that awaken something deeper within us and allow us, through the world, to look back at ourselves with different, more honest eyes.«
ALJOŠA BAGOLA
Speaker and bestselling author
»I like to say that happiness does not stumble upon us. Happiness is a journey. And if along that journey we encounter ourselves, then our travels are complete. May this book guide you on that path, and back to yourself.«
MARJANA GRČMAN
Travel journalist and editor at RTV Slovenia
»This is a book that reminds us of the art of setting off towards something better. That we should travel simply to feel alive. And along the way, to chase the shadows of our fears, to savour stereotypes, and even more the freedom of rejecting them.«
ALENKA KESAR
TV presenter and author
»This book gently turned me inward, to a place where I found a calming silence and the courage to move forward. Awaken by Travel is a story about who we become when we allow ourselves to leave and return changed.«
My publisher, Raymond Aaron, is a New York Times bestselling author who understands that experience is often our greatest teacher. His invitation to collaborate on both books was not only a professional opportunity, but also a meaningful confirmation that the ideas behind Awaken by Travel resonate far beyond one country or culture.
For me personally, it was also a special moment. Years ago, Raymond Aaron wrote the foreword for my first book on storytelling. Today, he stands behind Awaken by Travel as well, supporting a project that connects travel, reflection and personal transformation through story.
Our collaboration is built on a shared belief that meaningful experiences can change the way people think, feel and move through life. And that some journeys stay with us long after we return home.
I’m deeply grateful for his trust, encouragement and support throughout this journey.
Ready to read it?
Or explore how narrative clarity can strengthen your brand.
The Business of Storytelling
Finding your story to open hearts and wallets
Not a marketing handbook, but a practical guide rooted in real-world storytelling.
The Business of Storytelling distils years of editorial and strategic narrative work into a structured method for turning story into measurable impact.
In this book, you’ll discover:
- how to structure stories that build emotional connection and commercial value
- why many narratives fail and how to identify the one that aligns with your purpose
- a practical framework for positioning your offer with clarity and coherence
Rather than offering tactics or trends, the book presents narrative as a strategic discipline.
Whether you are an entrepreneur, brand builder, speaker, or team leader, it helps you communicate with greater clarity, stronger alignment, and sustainable influence.
echoes
ROBERT ROLIH
author of the bestseller The Million Dollar Decision and holder of the title European Public Speaker
»Using stories is one of the most efficient methods for increasing the impact of marketing. If you are an entrepreneur, you will learn by reading this book how to utilise them to increase your sales.«
RAYMOND AARON
The New York Times Bestselling Author
»Sit back comfortably, as you are about to embark on a journey that will uncover the secrets and the power of evoking emotions, led by an expert in the field! Once you reach the last page, you will have been made richer through the exceptional knowledge given to you by Dušan Waldhütter.«
ZMAGO NOVAK
Director of Zavod Big, publisher of Hiše magazine, and founder of the BigSEE platform
»Anyone who wishes to develop their business by using business stories must read this book written by Dušan Waldhütter. Read it and learn from one of the best.«
JOŽE POTREBUJEŠ
Slovenian music star, composer, lyricist, and author of several national TV shows
»The essence of every good song, video, performance or show is a good story. I agree with the exceptional author of this book – the essence of show-business, our mission, is mainly to tell incredible stories, also on behalf of those who aren’t as lucky or privileged as those of us who work in music and other media.«
MILAN KUSTER
CEO of I-Vent, d. o. o., recipient of World Quality Commitment Award in the Golden 100 category
»You are only successful once you are pleased with your business story. The ups and downs shape and refine you, and you write the chapters of this story every day, every hour, and every minute with the awareness that you are the creator of your reality. As the author of this book shows us, business storytelling is a system for effectively cutting corners on this serpentine road.«
MARJAN BAUER
A legendary editor-in-chief with decades of work across Slovenia’s leading newspapers, including Finance, Delo, and Večer.
»You’re right if you tell yourself that you’ll succeed, and you’re right if you tell yourself that you won’t. That is simple proof of the power of words. I think Dušan Waldhütter will help many people with his book.«
Ready to read it?
Or explore how narrative clarity can strengthen your brand.